If I read one more post claiming to be "real" and "raw" that is clearly contrived and totally B.S. I'm going to lose my mind. Authenticity is key in marketing right now. People want to buy from someone they know, like and trust. The problem? A lot of people aren't comfortable actually being authentic and so they fake it.
So...Why am I sharing this terrible picture of myself? Because I am sick and tired of the fake "raw" and "real" posts on Facebook.
Yes some are real and some are super inspirational.
But let's be honest... many feel contrived and forced. Or they are only raw and real about what happened in the past with the hindsight is 20/20 perspective.
Have you seen this post... "I used to be broke/fat/depressed/etc. but now my life is so awesome and I never feel like I'm not good enough anymore. Buy this course/wrap/book and you're life will be awesome too."
ugh. I'm just over it.
So let me be actually real with you if I can.
I suck at creating plans and sticking to them.
I feel like a failure as a mom every day when I say no to cuddles in order to finish a blog post, or when I bribe her to get in a car seat with a cookie.
I feel like a failure as a wife when I don't have time to spend with my husband, or when I let stress get to me and release it through picking an unnecessary fight with him.
I ugly cry at least once a week because I feel like I'm not as far along in my business as I want.
I don't have all the answers.
I have wins, I have failures, and I don't know it all yet.
All I can do is share what I do know, what I have learned and keep it 100%, which isn't easy.
AND share the "raw" and "real" story as it is in happening in real time.
Do you feel like this... In order to share your deepest darkest parts you need to share a moral to the story? A resolution? I know I do.
BUT isn't it helpful just to share the shittiest parts as they are happening when you have no idea what the resolution is going to be?
How many of you are scared shitless in your business every day? Wondering when something big is going to happen? When will you finally break through? What happens if you don't make the money you hope? Will you never get to leave your 9-5 job? Or will you have to go back to a job you hate?
I guarantee I'm having those same fears and worries every day too.
I can and will give you tips along the way for dealing with these issues as they crop up, but in the meantime, I hope this is helpful.
It's ok to feel these feelings... and no you're not the only one.
So why did I share this terrible picture? Because it is the worst picture I have of myself... and I want to share both the best and the worst of me with you.
Authenticity is like a buzz word now. Everyone talks about how important being authentic is to your business, but I just keep seeing a lot of faux authenticity.
So I thought to myself... what's a symbolic message I can send that I'm going to keep it real? My answer was to share this picture.
Just like a week or so ago I asked myself... how can I show people that facing what you fear and doing it isn't that bad? I sang a song live on Facebook.
You don't have to sing a song on Facebook or post the most disturbing image you can find of a straight up the nose shot.
But I challenge you to look at yourself and see if you are truly being authentic. Are you truly being real and raw, or are you faking it?