Highest of highs and lowest of lows. Success and failure. A roller coaster doesn’t even begin to describe what building your own business is like. Wins, fails, and everything in between. I've felt it all. The excitement of making my first $1,000.00 in one day to the feelings of defeat after a totally failed launch. From customers raving about how I’ve helped their businesses to having to give a refund to someone who didn’t like a product I had for sale. Sure celebrating wins and feeling bummed about loses is fine, but the key to long term success is in learning from failure in business.
So many times all we see around us are people just totally killing it! This person had a 5-figure launch, this person sold out their coaching program, that person just made it to the next rank in their MLM. And here we are like…uhm, is it my turn yet?!
Believe me. I get it. It’s like… I think I’m doing all the right steps and following the directions the experts give me, but something just isn’t working. This has happened to me multiple times on my journey in just the short time I’ve been an entrepreneur (as recently as one week ago!).
About a month ago I decided to launch a beta course on affiliate marketing. Well… it didn’t go as planned. I had some sales and had a good list of people who had signed up for the waitlist but I totally botched it in a few ways and I want to share my mistakes with you in hopes of helping you avoid these mistakes in your business:
#1 - The emails and sales pages I used for the beta launch were not good. There was weak writing that had some pretty obvious failures (and I know that is a huge weakness of mine!) I can look at anyone else’s sales page or email and tell them what’s wrong with it and how they can improve. However, I am blind as a bat when it comes to seeing my own stuff clearly. So, from now on I need to get a biz buddy or a VA to look over important writing for me to get feedback and fix up the formatting, grammatical errors, misspellings, etc.
#2 - I didn’t ask my peeps what they ACTUALLY wanted from me. I didn’t ask what they would like to get from me, what it should look like, and how much they would pay. I had a general idea and had a few people say that they thought it was good idea, but I didn’t dive deep with my audience to really hear about what they would actually want.
Thankfully I did do a beta launch to validate it. If you haven’t heard of a beta launch before, it’s basically where you pre-sell your product before you actually create it to make sure people will actually buy it when you launch it. That’s what I did with my affiliate marketing course and I’m glad I did because I set a goal for how many sales I wanted to get in order to move forward with the course and I didn’t meet that goal. So right there it told me that something was wrong; either the product, the copywriting, the marketing, or something I hadn’t quite figured out yet. BUT, at least I didn’t go through the work of creating the entire course only to find out there was a problem.
#3 - I let pressure get to me. Seeing other entrepreneurs have massive success gets my competitive spirit going. I think, “Oh, you had a 5 figure launch? Well I’m gonna go crush that!” It’s not about the money for me, it’s about winning. And I want to win! That competitiveness drives me to be really awesome at what I do, but it also makes me pull the trigger preemptively, and unfortunately, that’s what I did here.
A lot of people didn't even know that I am a business consultant and not a mom blogger now and had just started following my entrepreneurial journey recently. Today, people don’t want to just be sold to. They want to buy services and products from people and companies they know, like, and trust (myself included!). I almost never make a major purchase from someone that I don’t know pretty well.
I’ve been in the process of taking the time to really build up my relationship with those following my blog and on social media. I feel super close (like BFF status!) to some, but there’s lots of people out there that I just haven't been able to get to know well enough.
This idea keeps floating around in my head lately, dig DEEP not WIDE.
It’s so much more valuable to have strong and deep relationships with just a few people than a shallow relationship with a ton of people. This is how I’ve lived my life so far and how I plan to run my business. In real life, I only have a few really close friends and I love it that way because I am SUPER SUPER close with those few people. I’ve realized that’s the type of relationship I want to have with my “tribe.” I don’t just want a passing relationship where people randomly read my emails every once in awhile and never reply. Nope. Not for me.
So here’s what I want to do: I would LOVE for you to tweet me @morganbattista!
What business are you in? What’s your favorite food? Do you have kids? Are you into weird woo-woo stuff like astrology and crystals like I am, or are totally rolling your eyes right now? I just wanna get to know who YOU are.
One thing that I love is teaching people. I am actually really good at it, too. I take confusing concepts and break them down in a way that you can incorporate and apply to your business. BUT, if I don’t know a damn thing about you or anyone else I’m connected with via email or social media, I am just guessing when it comes to what I can teach.
Side note: take this as a lesson for you in your business too. In order to serve your peeps, you need to get to know them. I mean… we spend how many hours or social media, right? The purpose at the heart of it is to actually be social! Interact. Talk. Get to know one another. Don’t leave that opportunity on the table.