I've been giving some thought to why some mompreneurs are struggling with online marketing, why the term "mompreneur" gets a bad rep, and how we can bust some the myths floating around out there about mompreneurs.
Ready for me to get a little ranty??? Yeah?! Good. Cause I want to start with a bit of a rant.
f I hear one more mompreneur stereotype thrown at me, I will go full on mean mommy on someone.
I'm going to take a minute to dispel two of the those myths, and talk about how we need to crush them by getting our marketing game in better shape with Facebook on Fleek Week.
1. Mompreneurs just sit around all day relaxing and playing with their kids.
Ummm... excuse me? Not only am I working full time, but I use my few breaks during that time to do things like change poop diapers.
We are simultaneously doing two jobs at once, and our days are busy AF!
2. We don't have a "real" job.
ACTUALLY, WE HAVE TWO FULL TIME "REAL" JOBS."
If raising the next generation of human beings isn't a real job, then neither is your corporate job, okay?
Not to mention that owning your own business means you not only have to deal with the usual aspects of a job, but you are also your own HR, IT, and Custodial department, am I right?
The issue I've found though is that we seem to perpetuate these myths ourselves sometimes.
Now I'm not suggesting you totally stop posting those cute selfies of yourself working out, doing your makeup, or playing with the kids. That's part of your life, and it should be shared!
But as mompreneurs... we have a bit of a marketing problem.
The solution is, you guessed it, better marketing. (You can sign up to learn simple but effective marketing strategies on Facebook via the free challenge Facebook on Fleek Week by clicking here.)
First, we need to streamline and strategize our workload. Instead of just randomly posting on Facebook and praying that the algorithm gods smile on us that day, we need clear strategies that work and save time. So we can actually have time to focus on our business AND our family.
Second, we can't keep going with these old strategies we've been taught. Ya know, DMing people, friending people we don't really want to be friends with, generally spamming our friends, etc.
That does NOT show that you're an expert in your field, and it certainly doesn't inspire the know/like/trust factor that is essential to growing a loyal group of customers (not just followers).
Believe me, I get it. Perhaps you were taught to market a certain way by your upline, or on a webinar, or maybe you see what everyone else is doing and figure it must work for them.
No. No. No.
I don't usually come at you with tough love, but some of you need it. (And I will emphasize that it's love because I made all of these mistakes when I started too.)
Let me also note that some my mompreneurs, mombosses, mom bloggers, etc. who are part of this community are actually veterans in online marketing and are highly skilled.
But sometimes those skills don't translate from one platform to another.
You might be the queen of Pinterest, but that doesn't mean your Facebook game is on point.
I was literally looking at the Facebook page of a mega influencer last night who is a boss at Pinterest, who has tens of thousands of followers. But her engagement on Facebook was measly. My little but mighty page of 717 followers was getting more traction than hers.
So, are you ready to shift the old mompreneur paradigm and get serious about your Facebook marketing?
Get the strategies that are working right now on Facebook, and help me kill these mompreneur myths by clicking here to join Facebook on Fleek Week.
Questions? Come visit me on Facebook at facebook.com/bymorganbattista and drop me a line.